I recently did a Google search on “successful rebrandings” and came up with some of the lamest examples in corporate history of polishing the absurd. Really? McDonald’s? Does anyone really believe that by adding a few salads, McDonald’s, the very business that forced us to coin the term “junk food,” has successfully redefined itself? P-L-E-A-S-E. So my research has taken me in a new direction.
My grandfather’s birthday was in late November, often falling on the same weekend as Thanksgiving. It’s not uncommon for me to find myself thinking of my grandfather while I am also counting my blessings. It has been nine years since my grandfather passed away, but a piece of wisdom he gave me when I was 16 years old rings in my ears nearly every day I step into my office here at Gregory FCA. You see, when I was evaluating colleges nearly 20 years ago, his advice was, “Go find something you love doing and then make sure you can do that within the hospitality, technology, health care or financial realm.
Gregory FCA Vice President Kim Harmsen and I speaking atThe Future of Financial Services Communications Summit The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about social media as something unique unto itself and simply refer to it for what it is: communications.
And we're off. Let's see what's inside #CESunveiled pic.twitter.com/9emyRBOsGP— Mike Lizun (@MikeLizun) November 11, 2014When it comes to largest trade show in the world, it’s never too early to start planning or hyping new products and technologies. CES is only two months away and already we’re seeing some hot new products while developing client promotional plans. This week, we were at CES Unveiled New York, a precursor to the main event, and wow!