CONTINUOUS NEWS CYCLE: CNN has beenrunning nonstop coverage of the ill-fated flightI get it. I really do. CNN sees an advantage and they’re squeezing it for all its worth. Ratings are up now that the venerable all-news station has decided to change its format to the all Malaysian Air Disaster news channel. But their gain is our loss. The opportunity cost in opting for wall-to-wall coverage of a non-news event is a less-informed public.
This blog post was originally published in July of 2011. It's an evergreen topic that is more relevant than ever today, so we wanted to share again. Enjoy! ... Or the 9 most common reasons why so much of corporate storytelling sucks. I stumbled upon an interesting article in "Technology Review" when I was traveling last week about a new shopping service in South Korea that transforms a subway station wall into a virtual grocery store.
Here on Gregarious, we tend not to write much about the Philadelphia media and public relations scene, considering our audience is national in scope. But last week’s news out of Philadelphia demands commentary. When reports broke on Friday that the Philadelphia Eagles had abruptly cut ties with the team’s most electrifying player, DeSean Jackson, it raised some disturbing questions about the state of sports reporting not only in Philadelphia, but in cities throughout the country.
Imagine being the master of your universe: the CEO of a big-swinging biotech company with a soon-to-be FDA-approved drug, some $100 million of cash on the balance sheet, investors that include JP Morgan and The Regents of the University of California. So fortunate are you and so lifesaving your drug, that the Federal Government extends to you $70 million in taxpayer grants. Life is good. The golf game is improving.