What the heck was the Senator and eye surgeon from Kentucky thinking when he broke the cardinal rule of spin and attacked the media? Get a grip guy. In this game, everyone learns early that there’s no grass to green by criticizing your interrogator. And Rand Paul only wasted precious time by lecturing Today Show co-host Savannah Guthrie on how to ask a question. Was Wednesday's set up more opinion than probing?
Spring has sprung, and that means that spring cleaning is top of mind for many. However, spring cleaning isn’t just for houses — chances are that most RIAs’ PR and marketing strategies could use some brushing up, too. We’ve gathered four actionable steps that advisors can use this season that will ultimately bolster business and strengthen new — or outdated — PR and marketing efforts currently in place.
The rise in social media, coupled with the increase of readers opting for digital consumption, has greatly changed how the media operates. Last year, a study by the Indiana University School of Journalism found that more than 50 percent of reporters surveyed said they used social platforms for researching and reporting their stories. In more recent news, major organizations like The New York Times and National Geographic are said to be considering a partnership with Facebook where the platform could host content directly, instead of just housing links to the external news website.
Late yesterday, the websites and Twitter feeds of both mainstream business and niche financial industry publications were blowing up with the news around yet another digital advice/financial planning and information company getting bought up by a more conventional financial services company. LearnVest, the “innovative financial planning platform,” launched by uber-Millenial Alexa von Tobel, has agreed to become part of Northwestern Mutual Life’s family.