Gregory FCA Vice President Kim Harmsen and I speaking atThe Future of Financial Services Communications Summit The Singularity is Near. The often promised mind meld in public relations is now here. For the past few years, my colleague Mike Lizun here at Gregory FCA has promised a time when we stop talking about social media as something unique unto itself and simply refer to it for what it is: communications.
And we're off. Let's see what's inside #CESunveiled pic.twitter.com/9emyRBOsGP— Mike Lizun (@MikeLizun) November 11, 2014When it comes to largest trade show in the world, it’s never too early to start planning or hyping new products and technologies. CES is only two months away and already we’re seeing some hot new products while developing client promotional plans. This week, we were at CES Unveiled New York, a precursor to the main event, and wow!
Last Thursday I attended Business Development Institute’s The Future of Financial Services Communications Summit where my colleagues, President Greg Matusky and Vice President Kim Harmsen, presented: “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study.” Greg and Kim shared how client Penn Mutual, as a 167 year-old insurance institution partnering with Gregory FCA, established an integrated communications program that leverages media relations, social media, content marketing, and advisor communications to deploy Penn Mutual’s strategic narrative.
A huge portion of the RIA community will be in Denver this week for the annual IMPACT® conference hosted by Schwab Advisor Services. This year’s event promises to host approximately 2,000 advisors along with representatives from 300 exhibiting firms, sponsors and expert speakers – perhaps the largest turnout ever for a conference hosted by the industry’s largest custodian. I’ll be in attendance this year, specifically to serve as a panelist for the Growing Your Business with Social Media panel taking place on Thursday at 2:15 p.