Something about it just didn't ring true. Charlie Rose's hyperbolic promos for "60 Minutes" during CBS' NFL game. Jeff Bezos' boyish grin as he seemingly entices Charlie to peer into the future. Amazon's hastily staged, so-called R&D room, and a clumsily produced animated video that failed to convince.But in the end, this week’s "60 Minutes" unveil of Amazon’s proposed new drone home delivery service resulted in one of the biggest PR coups of the early holiday shopping season.
The guy I just media trained is among the smartest people I have ever met. A Harvard-trained physician who is brilliant, and understands medicine and biology at the molecular level. Yet, when it comes to telling his story -- simply and succinctly, he struggles. His challenge is his own intelligence. He knows all the facts and figures behind each of his assertions. He’s grounded on science and datum and small, important matters that make a difference in his world but only confound broader audiences.
We recently blogged about how there isn’t one standard method of measurement of success in public relations. As a result, PR pros have continually used various tools and metrics to quantifiably measure their success. But it’s not always just about the numbers. In fact, some of the most important PR victories are qualitative, not quantitative.For instance, numbers can’t always capture the true value of a media placement where a reporter positions your company as a thought leader in an industry.