I am excited. My heart is racing; palms sweating.I just hung up with an incredible prospective client that’s growing like mad. Added 30 people last month alone; sells big deals to major corporate players. Has 10 highly respected subject matter experts on staff, and holds a unique and distinct competitive advantage. And they are doing it with NO formalized marketing or public relations program in place.
Low-cost. Tax efficient. Transparent. Intraday trading. Liquidity matching the underlying securities.These qualities of ETFs have been trumpeted for years since iShares, State Street and other large issuers helped make ETFs an option for mainstream investors. In the last three years retail investors fueled an asset surge in ETFs, and today ETFs currently hold nearly $2.6 trillion in assets compared to $992 billion at the end of 2010 (data from the Investment Company Institute).
The media landscape is constantly evolving and over-crowding makes it difficult to stand out among competitors. While the latest market fluctuations aren’t always front page news, celebrities and pop culture often are, and those news stories are catching—and holding—the attention of your clients and prospects. Pop culture headlines, such as the recent celebrity photo leaks or Brad and Angelina’s secret wedding, may not be at the top of your RSS feed, but they present the opportunity to leverage your professional skills in the 24/7 news cycle.
A post on our sister blog, Gregarious, from firm president Greg Matusky, outlined incendiary tech publications; that is, outlets that don’t have the instant name recognition of a mainstream media publication, but still influence the national conversation on a topic, product or idea. The financial media operates in the same vein. Of course, the credibility of The Wall Street Journal, Barron’s and Forbes can provide members of the industry with a respected, widely read forum to discuss their views and share their messages.