At Gregory FCA, we are given regular opportunities to attend industry events, conferences and networking gatherings to represent our firm and learn more about the industries we serve. We operate at the intersection of the financial services industry and the world of public relations, and these events are a prime opportunity to grow our understanding of the people and trends that most impact our work.
In May, I completed a hike across Peru’s Inca Trail. For four days and three nights, I trekked 28 miles to Machu Picchu, a mysterious 15-century Incan citadel that’s nestled in the Andes Mountains. It was the trip of a lifetime, but it wasn’t until I returned (getting my head out of the clouds—literally), that I realized the hike had many connections to leadership, success and business acumen.
If you were to ask any business owner to name what has affected his/her company the most in the past five years, the answer would likely be technology. Looking at the financial services industry in particular, the impact of the digital transformation in this sector is being felt everywhere. Created by the technology revolution is the ability to tap into the power of raw data, and financial services firms are just beginning to scratch the surface.
Social media has transformed the way people communicate with each other and how brands represent themselves. With today’s social tools, a reputation can be tarnished instantly by a spiteful client. We’re no longer judged as a book is by its cover, but rather by the social media pages that comprise our brand identity. One wrong turn on social media could put your business in jeopardy. This is especially true for RIAs.