I recently traveled to Chicago to support Gregory FCA President Joe Anthony at The Business Development Institute’s Financial Services Social Business Leadership Forum where Joe presented: “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study.” In his presentation, Joe shared how client Penn Mutual, as a 167 year-old insurance institution, established an integrated communications program that leverages media relations, social media, content marketing, and advisor communications to deploy the company’s strategic narrative.
GOTCHA: Stewart backpedaled and pulledthe part of the segment.I hate 'gotcha' videos. Sure, they make for great TV, but I hate to think that someone’s entire life could be framed by unplanned comments made in the glare of a TV light, especially when the subject is misled about the use, purpose, and format of the video. By now, we’ve all read of Jon Stewart’s own problems with his 'gotcha' video, and how his producers misled Washington football fans by assuring them, according to their accounts and those of their lawyers, that they would not be confronted by Native Americans during the segment.
Gregory FCA Partner and President Joe Anthony has been tapped to present to some of the largest financial services companies in the nation on October 16, 2014, at the BDI Financial Services Social Business Leadership Forum in Chicago. His presentation, entitled “The New Communications Paradigm in Financial Services: The Penn Mutual Case Study”, will focus on client The Penn Mutual Life Insurance Company.
For busy advisors and executives of RIA firms, an industry conference may look like just another commitment that will keep them away from the office, guaranteeing a pile of work waiting for them upon return. However, these gatherings can spark interesting business ideas or media opportunities that, if taken advantage of, can improve your practice and bolster visibility and credibility among industry peers, current clients and prospects.