The secret to CES success is a good battle plan. Walking the aisles and aisles of companies established and brand new, exciting and confusing, weird and jaw dropping, you can instantly tell who’s ready to walk away with media momentum and who will return back home empty handed.Often, the differentiating factor is how they work the floor. With thousands of attendees, and a small city of booths, it’s a battle royal for reporters’ attention.
In our previous post, we introduced our quartet of ETF industry experts who currently are operating at ground zero of new ETF issuance to talk about how to successfully launch products in an increasingly crowded and competitive market. The four panelists agreed that having a fully-baked approach to marketing and distribution is at the center of a successful launch. As the industry’s largest conference, ETF.
In a few short days, Joe Anthony and I will be jetting off to (hopefully) sunny Florida to geek out over exchange traded funds at the annual Inside ETFs conference in Hollywood, Fla. You can catch up on some of our recent ETF related commentary here and here. One of my secrets to keeping a current pulse on the ETF industry is to frequently scan Twitter to keep tabs on the key influencers in this area.
According to ETF.com, the number of exchange traded funds (ETFs) listed in the U.S. increased to 1,669 last year with 197 new products launched and a total AUM of over $2 trillion. Everyone’s favorite investment product is putting up some staggering numbers. It’s clear that there’s still a long way to go in this market with plenty of demand for more products, but it’s becoming an increasingly crowded playground.