If you’re a regular reader of our blog, you know that we like to cover topics that are relevant to financial services marketing and PR. Beyond content marketing and the media, as we’ve written about before, we work with many of our clients to train them for media appearances. But, the reality is that many of the tips and training exercises we share during media interview simulations are applicable whether you’re appearing on national television, speaking at a conference, or pitching yourself to a potential new client.
The big game is just a few days away. Football fans are hoping for a game that isn’t over in the first half. Casual fans will tune in for the other big show, the commercials. And PR teams are refreshing social feeds in search of a trend to newsjack.Wait, to what? If you haven’t heard of newsjacking, it’s the art of inserting your own idea or brand into current events, trending topics, or the most talked-about stories.
The secret to CES success is a good battle plan. Walking the aisles and aisles of companies established and brand new, exciting and confusing, weird and jaw dropping, you can instantly tell who’s ready to walk away with media momentum and who will return back home empty handed.Often, the differentiating factor is how they work the floor. With thousands of attendees, and a small city of booths, it’s a battle royal for reporters’ attention.
In our previous post, we introduced our quartet of ETF industry experts who currently are operating at ground zero of new ETF issuance to talk about how to successfully launch products in an increasingly crowded and competitive market. The four panelists agreed that having a fully-baked approach to marketing and distribution is at the center of a successful launch. As the industry’s largest conference, ETF.