Often, the hardest lesson to learn for PR practitioners and patients alike is the need to balance an argument in order to insidiously strengthen your own case. I was reminded of that fact recently while watching RT, the English-language Russian state television network seen on American TV. It’s lively, tightly formatted news programming has learned much from American TV networks CNN and FOX News.
Well, Piers Morgan is gone. CNN’s great experiment to find the next Larry King has ended in utter failure. Why is it even important? A vibrant, successful CNN is important to American media and anyone in public relations in need of market-to-merchandise client stories. Morgan was cancelled after never really finding his stride. What started as in-depth hour-long celebrity focused interview show defused into an arrogant, Morgan-centered news show obsessed with gun control and overwhelmed by ego and arrogance.
As a top financial PR firm, we’ve had the fortune of working with a diverse group of financial services firms. Mutual funds, ETF sponsors, CPA firms, banks, and asset managers have populated our client roster for years. However, our financial PR unit was formed when a fee-only advisory firm came to us a dozen years ago asking if we would handle a public relations campaign for a growing RIA. It’s that long-standing tie to the RIA industry that made us take notice when we saw the recent Financial Advisor Study from Natixis Global Asset Management.
There are myriad of risk tolerance tools that financial professionals use to measure their clients’ appetite for risk. Among them, Ameriprise Financial, Merrill Lynch, and Charles Schwab all take old-school approaches to assessing client risk tolerance. Meanwhile, United Capital is one of the financial institutions that has taken a more innovative approach to risk tolerance with their Find Your Money Mind™ tool.