In October of 2014, I wrote a piece titled The Next Market Downturn Could Save Your RIA Firm, which addressed how a market correction like the one we are currently witnessing could be used as an advantage for the traditional “human” advisory firm. I wasn’t the first observer, and I assuredly won’t be the last, who suggested that a market downturn could expose the average robo-adviser as limited in its ability to coach clients through the tougher parts of their financial lives.
Here at Gregory FCA, we have the privilege of working with firms who are looking to catalyze growth for the future and are using the current strength of their business to bolster their marketing and communications plans to ensure that their businesses are in shape to withstand the challenges of the most competitive market RIA firms may have ever faced. It is also apparent to us that not every RIA firm is taking the opportunities and the threats of our current environment as seriously as our clients do.
In 2014, 180 new ETFs came to market – that’s about one every two days – and as of June, the ETF universe is now rolling about 1,800 products deep, according to ETF.com. Suffice it to say, if you’re planning to launch an ETF, you have some steep competition in an ever-increasingly crowded marketplace. Make no mistake: it’s imperative that you have a well-crafted plan to attract both media and investor attention right out of the gate.
Editor’s note from Joe Anthony: Here at Gregory FCA we are celebrating our 25th anniversary of being in business. The heartbeat of our agency is our ability to deepen our relationships with our clients and the media alike. Here is a Q&A featuring United Capital’s Leslie Dunham who chatted with Jimmy Moock, a Senior VP and Team Leader here, about her firm’s view on our five years of collaboration with United Capital.