CONTINUOUS NEWS CYCLE: CNN has beenrunning nonstop coverage of the ill-fated flightI get it. I really do. CNN sees an advantage and they’re squeezing it for all its worth. Ratings are up now that the venerable all-news station has decided to change its format to the all Malaysian Air Disaster news channel. But their gain is our loss. The opportunity cost in opting for wall-to-wall coverage of a non-news event is a less-informed public.
There’s only one reason you should read this blog post: I am a Millennial so I know just how much risk your advisory firm faces in failing to address the 15.7 million young professionals who are accumulating wealth in this country. Some $30 trillion will pass from boomers to Millennials over the next 30 years, and our coming of age will impact the American economy as much as baby boomers did in the 60s, 70s, 80s and 90s.
This blog post was originally published in July of 2011. It's an evergreen topic that is more relevant than ever today, so we wanted to share again. Enjoy! ... Or the 9 most common reasons why so much of corporate storytelling sucks. I stumbled upon an interesting article in "Technology Review" when I was traveling last week about a new shopping service in South Korea that transforms a subway station wall into a virtual grocery store.
“It’s hard to stand out in such an overwhelmingly cluttered marketplace.” As I reflected on a blog post written by our client Joe Duran, CEO of United Capital, his comments about the noise in the industry rang true to me. His most recent entry on the blog that he hosts on InvestmentNews.com got me to think of some of the realities of managing client reputations here at Gregory FCA, a top financial services PR firm.