STRANGE NEWS: Major Mariam al-Mansouricomes from the UAE, where women areroutinely discriminated against. Last week’s news that a female fighter pilot from the United Arab Emirates had led an airstrike on ISIS strongholds inside Syria struck me as odd. Especially since The UAE isn’t exactly known as a hotbed for women's equality. I mean, their biggest claim to fame on the topic is that unlike other Arab counties, they allow women to drive cars!
Last week Morningstar hosted its 5th Annual ETF Conference in Chicago, bringing together some of the industry’s brightest minds and rising stars. The conversation took assessment of the current ETF landscape, speculating the next frontiers on the verge of taking over and fledgling trends on their way out. The conference’s overarching message was that changes are coming in the ETF industry, whether they come by way of popularizing Strategic Beta (Morningstar’s take on the much-discussed smart beta funds), the ongoing debate of the pros and cons of active versus passive management, or through a total shake-up with non-transparent ETFs, which my colleague Joe Anthony (@JoeAnthony) critiqued on our blog last week.
BACK IN THE SPOTLIGHT: In the RayRice case, it was video that rejuvenated the story What’s news? As every journalism student knows, it’s got to be timely, local, significant, celebrity-driven, or human-interest focused.Well, all that and more is now trumped by one additional qualification: video. If the recent Ray Rice case taught us anything, it’s that video, in all its grainy, security camera glory now trumps even the most classic definition of news.
Don’t buy the hype; the importance of content is NOT a new phenomenon. In fact, content has been a driver in financial services marketing for decades. Certainly, the media relations landscape today is far different than it was just a few years ago. Today, the traditional news outlets are under tremendous pressure to tell stories in a way that matches up with the way we as consumers find and digest our information.