In two weeks, the fifth-annual Morningstar ETF Conference will take place in Chicago. This year’s choice of venue, the Sheraton Hotel & Towers, reflects not only the growth of the conference but the overall growth and interest in the ETF industry as a whole. As our agency has provided PR and content marketing services for ETFs since 2008, these industry events are a great way for us to stay on top of what’s happening as well as to see clients and friends in the business.
IS MARK CUBAN RIGHT? The 2014 seasonmight show us a fundamentally changed NFL.Could Mark Cuban be right? Could the NFL being sowing the seeds of its own destruction? Seems highly implausible. As the most profitable sports league in the world with $1 billion of profit, it’s hard to believe anything can derail this American institution. Cuban, though, contends that the NFL’s own greed and its drive to expand TV coverage could in 10 years erode the brand and run it into the ground.
Nearly everyone interested in growing their business recognizes the value of positive media coverage. For the financial services industry, media attention can confer a level of credibility that no other sort of marketing or communications activity can deliver. Lauren Davis, one of our rising star Account Executives here in Gregory FCA’s specialized financial services PR unit, visited with three journalists to get their take on how to successfully engage the media.
So you think you have some newsworthy commentary to add to the never ending media coverage of the financial markets, but you’re not sure how to crack the 24/7 news cycle? The trick to gaining exposure, becoming an important voice, and positioning your firm or people as thought leaders with the media is understanding how news is created and embracing the process. These five tips can wedge open media opportunities: 1.