Any good financial PR professional, one who produces financial features for print, television and the web, sifts through dozens and dozens of story ideas every day. And, at the same time, the people pulling the strings behind the nation’s news outlets — editors, bloggers, reporters, content strategists and TV producers — are inundated daily with pitches from all corners. So, how will your story get their attention?
I’m calling it right now: The biggest trend in PR in 2015 will be ... storytelling. I know, I know, it’s a safe bet. The perennial powerhouse. The Yankees of media relations. But storytelling has never had greater importance or more widespread impact than right now, likely in ways you’re not yet thinking about. And nowhere was this clearer than at the recent Mashable Media Summit in New York City.
Saw some despair in some of my dearest friends recently. So thought I might break from my usual blog fare to share why I am an optimist:When JFK set a goal to go to the moon in a decade, scientists didn't even know what challenges lay before them. Yet, they were optimistic that they would be able to solve problems they didn't know even existed, and we made it to the moon ahead of schedule. If you add up all of the money invested in airlines, you will discover that the industry has never made money.
There is no disputing the fact that social media has evolved from its original purpose as a social communications medium into a tool businesses leverage to sharpen and refine their messages, helping them succeed in their industry. Here at Gregory FCA, where we help financial services companies integrate their communications strategies and articulate their corporate narrative, we see businesses old and new adapt and change in how they leverage social media week in, week out.