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Social Coverage Secured by Gregory FCA
Revitas came to Gregory FCA as iMANY, preparing for a rebranding of the company, along with the introduction of a new business concept, Enterprise Revenue Dynamics (ERD). Revitas select ...
Revitas revs up new blog to introduce Enterprise Revenue Dynamics
Revitas came to Gregory FCA as iMANY, preparing for a rebranding of the company, along with the introduction of a new business concept, Enterprise Revenue Dynamics (ERD). Revitas selected Gregory FCA to support and define the new Revitas narrative. Gregory FCA is helping Revitas accomplish both objectives with an integrated public relations and blogging campaign. Gregory FCA developed a communications platform that transformed Revitas’ leaders into thought leaders and gave them an outlet for their expert advice. Revitas’ leaders share knowledge on contract management, compliance, and profit margin erosion on the blog, helping Revitas communicate with its clients, share key solutions, and spread the ERD story.
Kimco Realty Corp. (NYSE: KIM) owns and operates North America's largest portfolio of neighborhood and community shopping centers. The industry’s first REIT partnered with Gregory FCA ...
Kimco Realty Launches New Blog
Kimco Realty Corp. (NYSE: KIM) owns and operates North America's largest portfolio of neighborhood and community shopping centers. The industry’s first REIT partnered with Gregory FCA to launch an integrated media relations and social media campaign to expand its reach to its tenants, retailers, investors, associates, and the retail real estate industry. The centerpiece of this new strategy is Kimco’s blog, a podium from which the company’s leaders shed light on the happenings, trends, and events driving Kimco’s business and the REIT industry. Supported by Kimco’s media relations and investor relations programs, the integrated campaign has been a force multiplier to amplify the company’s industry presence.
An ever-growing number of workers are using unsecured and unsupported smart devices, social networks, and websites to do their jobs. This introduces new risks, and also new opportunitie ...
Unisys goes social to dominate the conversation on IT consumerization
An ever-growing number of workers are using unsecured and unsupported smart devices, social networks, and websites to do their jobs. This introduces new risks, and also new opportunities, to the enterprise. Unisys wanted to establish unparalleled thought leadership that would provide direction to C-level executives concerned with the effects of consumerization. The company sponsored breakthrough research on the topic and turned to Gregory FCA to showcase its findings in a world class microsite. Gregory FCA created the theme, foundational narrative, and dozens of supporting articles and illustrations. This rich content was then housed on a Gregory FCA-designed microsite, published and closely integrated with Unisys’s main website and public relations activities. Nielsen research shows that Unisys has vaulted into a leadership position on the topic of consumerization, and has held that position since the microsite was launched.
Lansinoh is a global leader in consumer packaged goods for breastfeeding mothers. Gregory FCA was selected to lead the company's public relations and social media campaigns, after a com ...
Lansinoh creates online community housing information expectant, new and experienced moms need to give their babies the best start in life
Lansinoh is a global leader in consumer packaged goods for breastfeeding mothers. Gregory FCA was selected to lead the company's public relations and social media campaigns, after a competitive national agency review. In under 30 days, Gregory FCA launched a strategically integrated communications plan that included national media outreach, mommy blogger relations, social networking within targeted mommy message boards, and a sponsored blog. The campaign has generated extensive exposure in mainstream and online media, grown qualified traffic to the blog exponentially, and placed Lansinoh above-the-fold on search results for thousands of relevant keywords.
The Advocator Group launches their blog to provide information to those seeking or currently receiving social security benefits. The blog provides insight into the application process, ...
The Advocator Group Provides a Voice for those in Need of Disability Benefits
The Advocator Group launches their blog to provide information to those seeking or currently receiving social security benefits. The blog provides insight into the application process, benefits, requirements and personal experiences.
The cloud computing debate can be crowded and monotonous, so SHI International Corporation asked Gregory FCA to support and amplify its launch of a first-of-its-kind industrial-grade cl ...
SHI International Is the New Booming Voice from Behind the Cloud
The cloud computing debate can be crowded and monotonous, so SHI International Corporation asked Gregory FCA to support and amplify its launch of a first-of-its-kind industrial-grade cloud computing service. With high profile and knowledgeable executives in place, what SHI most lacked as it developed a marketing plan for its cloud service was a voice in the industry. Gregory FCA collaborated with C-level and other senior executives at the $4 billion+ global hardware and software services provider to capture a new voice in cloud computing, while navigating a complex ecosystem of partners, competition and customers. The new vehicle merged traditional experts in the technology space with social media content specialists to spearhead the SHI Cloud Blog, a source for enterprise level cloud computing and the real potential for enterprises to harness the most secure, robust cloud offerings. The blog stands as a sound reflection of the company’s leadership role in making technology easier to understand and adopt for businesses, and it places SHI International at the center of arguably the most important discussion surrounding enterprise technology in the 21st century.
Post University had a dual agenda: Showcase its leaders and faculty’s expertise, and extend its physical campus to the blogosphere and beyond. Gregory FCA is helping Post accomplish b ...
Post University extends physical campus to the blogosphere
Post University had a dual agenda: Showcase its leaders and faculty’s expertise, and extend its physical campus to the blogosphere and beyond. Gregory FCA is helping Post accomplish both objectives with an integrated public relations and social media campaign. On the PR front, Post’s experts are increasingly sought after by national media to speak on a variety of timely topics, while Post's bloggers connect with students, business leaders, and other educators. This growing national profile is further enhanced through strategic social media engagement that enhances their media relations, organic search visibility, marketing, prospecting, and growth.
Multifamily energy management is about a lot more than paying utility bills. There are now a huge number of energy and utility services that can help multifamily property owners control ...
AUM illuminates the blogosphere with energy management expertise
Multifamily energy management is about a lot more than paying utility bills. There are now a huge number of energy and utility services that can help multifamily property owners control and reduce expenses across their portfolio. But with these new opportunities to save come new complexities. AUM realized this, and wanted a way to share their energy management know-how with those struggling to keep the cost of gas, electric, and water in check. Gregory FCA developed an integrated communications program that transformed AUM's leaders into bloggers. These C-level contributors would demystify the complicated world of energy management for the multifamily industry while supporting a traditional media relations campaign. The AUM blog helps the company communicate with its clientele, share key energy management solutions, and express the unique personality that keeps clients coming back each year.
Phadia is a leader in the research and development of blood testing products to aid in the accurate diagnosis of allergies, but wanted a new way to connect with consumers to spread awar ...
Phadia spreads allergy awareness to consumers through viral media
Phadia is a leader in the research and development of blood testing products to aid in the accurate diagnosis of allergies, but wanted a new way to connect with consumers to spread awareness about the diagnosis and treatment of allergies. Gregory FCA integrated social media with Phadia's existing public relations strategy. The initiative was anchored by a blog, penned by Laurie Tarkan, author, health reporter, and regular contributor to The New York Times. Consumers are increasingly turning to the Phadia blog for authoritative, credible coverage of allergies, asthma, blood tests, and more.
Inmagic was about to launch a new product that would propel knowledge management into the social media age. The product, Presto, would be the industry's first "Social Knowledge Network" ...
Inmagic makes magic on the social Web
Inmagic was about to launch a new product that would propel knowledge management into the social media age. The product, Presto, would be the industry's first "Social Knowledge Network" technology for information professionals. But if Inmagic was going to talk the social talk, it knew it needed to walk the social walk. Gregory FCA engineered a multi-layered online campaign that included a flagship multimedia blog; mainstream, vertical, and consumer-generated media relations; trade show support; online event promotions; and buzz measurement. Inmagic is now an award-winning company and of the best-known brands among its targeted audiences.
ProtonMedia is a venture-funded startup that develops an innovative 3-D virtual world for business collaboration. The company retained Gregory FCA to establish its ProtoSphere platform ...
ProtonMedia vaults from start-up to industry leader with savvy social strategy
ProtonMedia is a venture-funded startup that develops an innovative 3-D virtual world for business collaboration. The company retained Gregory FCA to establish its ProtoSphere platform as a serious business solution in an industry dominated by consumer gaming. Gregory FCA engineered an aggressive, integrated PR, social, and direct communications campaign that raised ProtonMedia’s profile from start-up to industry leader in just a few months. Now the company is a premier Microsoft partner and the #1 virtual world for business collaboration in the life sciences industry.
Alpha Software wanted to reach enterprise developers, entrepreneurs, Web designers, and power users searching for an easier way to build web applications. Gregory FCA devised a campaign ...
Alpha Software creates a digital buzz with developers and the enterprise
Alpha Software wanted to reach enterprise developers, entrepreneurs, Web designers, and power users searching for an easier way to build web applications. Gregory FCA devised a campaign that strategically integrated media relations, social media, online events, and organic SEO with Alpha's existing pay-per-click, direct e-mail, and banner advertising efforts. The result: Alpha's pipeline is now rich with inquiries from small, mid-sized, and enterprise organizations who discovered the company's products and services through organic search results and online buzz.
Friendly Planet wanted to raise the company’s profile in the travel industry, and motivate consumers in several vertical segments to book low-cost, high-quality tours to exotic destin ...
Friendly Planet showcases the world’s exotic locales
Friendly Planet wanted to raise the company’s profile in the travel industry, and motivate consumers in several vertical segments to book low-cost, high-quality tours to exotic destinations. Gregory FCA wove media relations, blogging, social networking, and buzz measurement into an integrated campaign that generated extensive exposure in top travel media, and drove tens of thousands of consumers to Friendly Planet's website and booking engine.
Jewelbilee was a new women's accessories retailer opening its first in a chain of stores. The company needed an interactive website, big-bang PR launch, and a social media ecosystem to ...
Jewelbilee opens first retail store with star-studded fan fair
Jewelbilee was a new women's accessories retailer opening its first in a chain of stores. The company needed an interactive website, big-bang PR launch, and a social media ecosystem to support its activities. Gregory FCA developed and implemented a grand opening event that featured a book signing with "The Real Housewives of New Jersey" star Teresa Giudice, and supported it with a new website, new blog, and strategic PR program. The combination of media relations, blogging, social networking, and search engine optimization worked together to drive thousands of consumers to Jewelbilee's store and blog, hundreds of sign-ups to Jewelbilee's e-mail newsletter, and immediate mindshare for the new retailer.
AlertSite was looking for a new way to showcase the capabilities of its website performance monitoring solutions and demonstrate the company’s industry expertise. Gregory FCA implemen ...
AlertSite raises company profile through PR and social campaign
AlertSite was looking for a new way to showcase the capabilities of its website performance monitoring solutions and demonstrate the company’s industry expertise. Gregory FCA implemented a social media strategy that included a company blog. AlertSite’s blog offers website development and monitoring advice, and provides regular Web performance and availability updates for major websites across many industries. Through this approach, AlertSite has been able to connect with customers, build relationships with the media, and become a regularly cited source in national and technology publications.
Peirce College was struggling with branding and name recognition in the Philadelphia market. The College needed to make better connections with its extensive network of students, alumni ...
Peirce College connects with Philadelphians through the Peirce Connections blog
Peirce College was struggling with branding and name recognition in the Philadelphia market. The College needed to make better connections with its extensive network of students, alumni, faculty, and staff, while also establishing itself as an institution that understands the needs of working adult learners. Gregory FCA was enlisted to develop a plan that would support this. The solution was the Peirce Connections blog, a microsite designed by Gregory FCA. The blog is an online home for the Peirce family, and also a database of content targeted to the non-traditional student that Peirce attracts. Gregory FCA helped Peirce gain greater visibility in the community by strategically integrating dynamic blog posts with an innovative ad campaign, and introduced the College to thousands of Philadelphians who could benefit from its range of degree programs. Since launch, side-by-side comparisons of traffic to the Peirce blog and website show consistent, simultaneous growth.
Yoh wanted to explore new ways to get closer to HR executives and customers. The company turned to Gregory FCA to help it tap new media channels, including blogging, social networking, ...
Yoh engages audience through integrated social strategy
Yoh wanted to explore new ways to get closer to HR executives and customers. The company turned to Gregory FCA to help it tap new media channels, including blogging, social networking, Twitter, and reputation monitoring. The result is The Seamless Workforce blog and several social networking initiatives. Through these platforms, Yoh executives engage the market to discuss processes, technologies, services, and strategies that can help global businesses make optimal use of their talent supply chain.
Safeguard wanted to broaden its audience and enhance investors' understanding of the company’s strategy, performance, and perspectives on the markets in which its partner companies op ...
Safeguard broadens investor audience with integrated social strategy
Safeguard wanted to broaden its audience and enhance investors' understanding of the company’s strategy, performance, and perspectives on the markets in which its partner companies operate. Gregory FCA developed an integrated strategy that included press and blogger relations, a multimedia blog, social networking, and buzz measurement. Through this approach, Safeguard has engaged its investors and broadened its audience. The blog continues to serve as a forum for understanding and analysis of the information provided about Safeguard, its partner companies, and the markets they serve.
Interphase Systems wanted to double attendance at an annual event aimed at regional IT professionals. Gregory FCA created an integrated campaign designed to motivate IT pros to register ...
Interphase Systems
Interphase Systems wanted to double attendance at an annual event aimed at regional IT professionals. Gregory FCA created an integrated campaign designed to motivate IT pros to register. It featured a multimedia blog, social networking, press and blogger relations, direct e-mail marketing, multichannel partner relations, and media partnerships. In the end, registrations were twice the previous year, and attendance nearly doubled. Even though the event is over, the blog continues to be a technical resource for regional IT pros.
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The Gregarious Blog
I've got to admit, I am a business idea killjoy. You know the kind of guy who always tells you why a business idea ...
Thu, 17 May 2012
Today's topic on GThink: "Next-Generation Publishing Platform Hyperink Wants To Transform Blogs Into Books," covere ...
Fri, 04 May 2012
BABY ON THE WAY: Rancic has become a spokeswoman for women's issues Today's topic on GThink: "Giuliana Rancic: ...
Mon, 30 Apr 2012
RACES REMEMBERED: Penn Relays of the past come into view this week I don't often wander off the topic of public ...
Tue, 24 Apr 2012
Or how to funnel indignation for the good of a company, crisis, or cause BAITED: Media are hooked by Nugent an ...
Mon, 23 Apr 2012
Today's topic on GThink: "Sidebar Measure in JOBS Act Opens Door for Hedge Funds to Tell Their Story to the Masses ...
Wed, 11 Apr 2012
THE JOBS ACT: Good for crooks or good for you? Today's topic on GThink: "JOBS Act Jeopardizes Safety Net for Inve ...
Wed, 04 Apr 2012
BLOGGERIFFIC: Google setting a higher standard for blog design There are a few topics I avoid talking about. Po ...
Tue, 03 Apr 2012
Today's topic on GThink: "ABC Expands Digital Magazine Circ Reporting," covered by MediaPost. METRICS MATTER: Th ...
Tue, 27 Mar 2012
When your business is built on providing investment services or financial advice, your primary currency is trust. W ...
Tue, 20 Mar 2012
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