Earned Media Channels
For over 26 years, offering a full spectrum of media relations services from media targeting and outreach, to media training and tours, to message development and delivery. With long standing relationships and connections to media worldwide, we help clients differentiate and drive their narratives, winning widespread awareness and credibility for stories—told well and with impact.
- Strategy and key message development
- News release creation
- Proprietary news bureau and media alert and distribution services
- New product roll-out communications and support
- Media and industry analyst tours
- Media perception studies
- Media training at in-house studio
- By-line article development and creation
- Strategic positioning
- Story placement
- Events development
- Talk radio tours
- White papers
- Name storming
- Issues management
- Corporate and employee communications
LA Weight Loss
LA Weight Loss was seeking to gain top-tier national media coverage in an effort to increase their brand exposure. While the company had experienced success over their near 20-year existence, they felt that they had been losing their competitive advantage to opposing programs including Nutrisystem, Jenny Craig, and Weight Watchers.
After evaluating the media’s need for weight loss stories, Gregory FCA developed a database of real LA Weight Loss clients who could be presented to the media as examples of LA Weight Loss success. The program required in-depth interviews and cataloging of clients in a customized database that could be sliced and diced by any number of qualifications, such as age, race, address, and quality of the story.
This one tactic resulted in hundreds of case studies that, over a five-year period, Gregory FCA used to secure coverage in major woman’s magazines, morning network TV shows, regional media, lifestyle magazines, and talk shows.
The media loved the approach, and began to consider LA Weight Loss as a go-to resource for highly-engaging human interest stories. Over five years, Gregory FCA was able to secure major media coverage for LA Weight Loss in People Magazine (10 times including five covers), Woman’s Day, Prevention, Good Morning America, USA Today, The Today Show, The Ellen DeGeneres Show, The View, and countless regional and lifestyle media. This media relations effort increased direct response for the program on average 10 percent per year.