named by Philadelphia Business Journal as
Philadelphia’s Largest PR Agency
Social Media
If you’re not managing your company’s online reputation, someone else is. Your competitors. Your detractors. Citizen journalists who can help or hurt your company with a single blog, tweet, or video post.
You need a partner who knows how to navigate the contemporary media landscape—a complex place where traditional media still commands billions of eyeballs, where web publishers prefer edgy over accuracy, where anyone with a smartphone can break news.
We’ve been helping companies manage digital reputations since 2004. The head of our social media practice has been blogging since 2001, and developing digital strategies since the mid 80’s, when online communities were in their infancy.
Our campaigns engage customers, partners, markets, and employees online with custom strategies that drive measurable business objectives. We do this by building strong relationships with digital influencers, and ensuring those relationships are monitored, measured, and managed to a positive end.
Before you engage a social media partner, ask them for evidence of past campaign successes. We have a long and impressive record of successful partnerships, client references, and documented campaign data that we are ready to share—from startups to global 500 companies.
The rules of media relations are changing fast. It’s important to change with them. Let us show you how a strategically integrated social media campaign can help your company achieve its PR, IR, and marketing objectives, while mitigating risk.
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The Gregarious Blog
Frank Shorter once said he ran marathons so that he could eat mayonnaise straight from the jar and not worry abou ...
Thu, 16 Feb 2012
And how to use it to change public opinion Last week, I had the opportunity to stand before hundreds of oil and ...
Mon, 13 Feb 2012
And a plea to bring back Up With People ;-) In a country best known as the entertainment capital of the world ...
Fri, 03 Feb 2012
So Google is on the hot seat today over changes to its privacy policy, terms of service, and user data mining. &n ...
Thu, 26 Jan 2012
Years ago, before the era of all things digital, an entrepreneur came to me with an enchanting idea. At the time, ...
Tue, 24 Jan 2012
One of our 2011 goals was to formalize our commitment to ongoing training of our employees. To that end, we've grow ...
Mon, 23 Jan 2012
The real news from last week's 2012 CES in Las Vegas had less to do with the gadgets, devices, and shiny new things ...
Tue, 17 Jan 2012
A few weeks ago, I had the opportunity to speak with a member of the board of directors of a troubled company. This ...
Wed, 04 Jan 2012
Over the past few days, we've been sharing our predictions for what we think will be the trends to watch in public ...
Wed, 21 Dec 2011
In continuing with our predictions for the 2012 public relations trends that need to be on your radar, we ...
Mon, 16 Jan 2012
Clients in the news:
