If you’re not managing your company’s online reputation, someone else is. Your competitors. Your detractors. Citizen journalists who can help or hurt your company with a single blog, tweet, or video post.
You need a partner who knows how to navigate the contemporary media landscape—a complex place where traditional media still commands billions of eyeballs, where web publishers prefer edgy over accuracy, where anyone with a smartphone can break news.
We’ve been helping companies manage digital reputations since 2004. The head of our social media practice has been blogging since 2001, and developing digital strategies since the mid 80’s, when online communities were in their infancy.
Our campaigns engage customers, partners, markets, and employees online with custom strategies that drive measurable business objectives. We do this by building strong relationships with digital influencers, and ensuring those relationships are monitored, measured, and managed to a positive end.
Before you engage a social media partner, ask them for evidence of past campaign successes. We have a long and impressive record of successful partnerships, client references, and documented campaign data that we are ready to share—from startups to global 500 companies.
The rules of media relations are changing fast. It’s important to change with them. Let us show you how a strategically integrated social media campaign can help your company achieve its PR, IR, and marketing objectives, while mitigating risk.