named by Philadelphia Business Journal as
Philadelphia’s Largest PR Agency
Brian McDermott
Brian McDermott leads Gregory FCA’s media research and media list development efforts for a variety of consumer, business-to-business, and industry trade categories through the use of such tools as CisionPoint, Bulldog Reporter, MediaSync, and MatchPoint. Brian manages the firm’s internal media databases – sharing media intelligence across multiple platforms such as ACT, Outlook, Excel, and Web-based services.
Brian oversees news distribution for Gregory FCA’s stable of clients, coordinating press releases with news wires in conjunction with client keyword analysis and tailoring SEO for Google News. His distribution duties also include in-depth email management tasks such as Certified Sender programs, checking against potential spam scores, email client rendering, and delivery testing – all to ensure a high rate of news deliverability and open rates.
Brian monitors and measures traditional and social media data, analyzing how and where clients and topics are being discussed online. This includes data interpretation and charting of online buzz, topic sentiment, and client competitor intelligence.
Brian also works with tools such as StatCounter to evaluate and report on Gregory FCA’s client blogs, dissecting traffic and visitor data.
Brian is a graduate of La Salle University with a Bachelor’s Degree in both Communications and English.
Our Latest Releases
Wed, 22 Feb 2012
Tue, 21 Feb 2012
Tue, 14 Feb 2012
Mon, 13 Feb 2012
Mon, 13 Feb 2012
Tue, 7 Feb 2012
Wed, 1 Feb 2012
Tue, 24 Jan 2012
Tue, 24 Jan 2012
Mon, 23 Jan 2012
Mon, 23 Jan 2012
Mon, 23 Jan 2012
Mon, 9 Jan 2012
Fri, 6 Jan 2012
Thu, 5 Jan 2012
Thu, 5 Jan 2012
Tue, 6 Dec 2011
Fri, 2 Dec 2011
Thu, 1 Dec 2011
Wed, 30 Nov 2011
Wed, 30 Nov 2011
Tue, 29 Nov 2011
Tue, 29 Nov 2011
Tue, 15 Nov 2011
Fri, 11 Nov 2011
Thu, 10 Nov 2011
Thu, 3 Nov 2011
Tue, 1 Nov 2011
Thu, 27 Oct 2011
Wed, 26 Oct 2011
Tue, 25 Oct 2011
Thu, 20 Oct 2011
The Gregarious Blog
Frank Shorter once said he ran marathons so that he could eat mayonnaise straight from the jar and not worry abou ...
Thu, 16 Feb 2012
And how to use it to change public opinion Last week, I had the opportunity to stand before hundreds of oil and ...
Mon, 13 Feb 2012
And a plea to bring back Up With People ;-) In a country best known as the entertainment capital of the world ...
Fri, 03 Feb 2012
So Google is on the hot seat today over changes to its privacy policy, terms of service, and user data mining. &n ...
Thu, 26 Jan 2012
Years ago, before the era of all things digital, an entrepreneur came to me with an enchanting idea. At the time, ...
Tue, 24 Jan 2012
One of our 2011 goals was to formalize our commitment to ongoing training of our employees. To that end, we've grow ...
Mon, 23 Jan 2012
The real news from last week's 2012 CES in Las Vegas had less to do with the gadgets, devices, and shiny new things ...
Tue, 17 Jan 2012
A few weeks ago, I had the opportunity to speak with a member of the board of directors of a troubled company. This ...
Wed, 04 Jan 2012
Over the past few days, we've been sharing our predictions for what we think will be the trends to watch in public ...
Wed, 21 Dec 2011
In continuing with our predictions for the 2012 public relations trends that need to be on your radar, we ...
Mon, 16 Jan 2012
Clients in the news:
