"Gregory FCA has introduced our firm to the most recognized financial media outlets in the country and the resulting media coverage has been effective in both our marketing and branding initiatives."

Maury Fertig ,
Relative Value Partners

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Case Study

BUSINESS CHALLENGE

Amplify ETFs engaged Gregory FCA in January 2016 to assist in the launch of its flagship ETF, the Amplify Online Retail ETF (IBUY), and help garner media coverage to drive the narrative surrounding the future of online retail. A first-of-its-kind offering in the retail sector, IBUY holds a globally diversified basket of 40 companies that derive at least 70 percent of revenue from online and virtual retail, including Amazon, Alibaba, Wayfair, Shutterfly, and Netflix, to name a few.

IBUY

SOLUTION

Gregory FCA implemented an integrated communications plan to deliver consistent, influential media coverage that accentuates IBUY as a unique offering in the ETF space. Gregory FCA worked closely with CEO Christian Magoon and his team to craft compelling content for media outreach, social media posts, and website content.

Following the launch, the program focused on capitalizing on any and all retail-related news, such as brick and mortar store closings, seasonal domestic and international retail holidays, and other economic news related to retail sales and earnings announcements for IBUY holdings.

Whenever a piece of retail-focused news was announced, Gregory FCA tapped its longstanding and deep media relationships to offer Magoon as an expert with a unique perspective on the ever-evolving retail industry.

Gregory FCA was able to regularly secure guest features for Christian on CNBC, Fox Business, Bloomberg Radio, and newer media platforms like Cheddar TV.

RESULTS

Since launching on April 20, 2016, the IBUY fund has had a great deal of success. As of April 4, 2018, it has reached approximately $281.50 million in assets under management. Throughout Amplify ETF’s campaign with Gregory FCA, IBUY has enjoyed a total of over 100 print, online, and broadcast media placements including Business Insider, CNN Money, The Street, Marketplace, and more.


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