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Case Study

BUSINESS CHALLENGE

Lose It!, an app-based weight loss program with more than 24 million members, needed to hire their first-ever public relations firm to raise the profile of the brand, secure coverage for their advisory board members, and encourage additional downloads by potential members.

Lose It!

SOLUTION

Gregory FCA designed an all-encompassing communications strategy that targeted lifestyle, technology, and business outlets. Gregory FCA interviewed Lose It! members on their personal weight-loss stories to build a database for media relations.

To further raise the profile of the brand, Gregory FCA developed a year-long event and awards calendar to submit Lose It! for awards and speaking engagements. Additionally, Gregory FCA embarked upon a thought leadership campaign for Lose It!’s CEO, drafting a series of bylined articles and submitted him for a range of speaking opportunities in the technology, lifestyle, business, and mobile sectors.

RESULTS

Lose It!’s media coverage has risen exponentially. Lose It! members have been featured in Women’s Health, Woman’s Day, Men’s Health, Closer Weekly, and other lifestyle publications. Lose It!’s data and subject matter experts have appeared in Live Science, Yahoo! Tech, Yahoo! Health, The Active Times, Redbook, Boston Globe, Re/Code, PC Mag, Complex, and others.

Lose It!’s CEO has been a featured speaker at CE Week’s The Health & Fitness Plan panel, as well as Massachusetts Innovation and Technology Exchange’s Technology State House Day: The Internet of Things in Massachusetts, and the Wearable Tech Expo.

Lose It! was named a finalist in the Tabby Awards, the MassTLC Leadership Awards-CEO of the Year, MITX Awards, and the Best Mobile App Awards in the first half of 2015 alone.


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